Company Profile

About Pride Holding

Pride Holding is a privately owned, proprietary investment and business-building group headquartered in Dubai, United Arab Emirates. Established in 1987, the Group has grown from its origins in the UAE into an international enterprise with a presence in 43 countries across five continents.

Its substantial portfolio of owned assets and businesses spans real estate, hospitality, retail, energy, technology and consultancy. Each company is run with the autonomy to lead in its own market, guided by shared standards of integrity, quality and responsible growth.

The Group is supported by a dedicated team of professionals across its international operations and by an extensive network of independent representatives, affiliates and partners who support its businesses and benefit from the Pride Holding brand and network.

Dubai Marina skyline at dusk

Our Approach

Pride Holding is a proprietary investment and business-building group. We commit our own capital to businesses we believe in, and we take an active, hands-on role in building them.

  1. Identify

    We identify opportunities in sectors and markets where we can create lasting value.

  2. Invest

    We fund each venture with the Group's own capital, as owner and shareholder.

  3. Build

    We build the business: its leadership, operations, brand and people.

  4. Transform

    We drive change management and transformation to strengthen performance, governance and growth.

  5. Hold or Exit

    We hold businesses for the long term or, when the time is right, exit through a sale.

This approach has shaped the Group since 1987 and has built a substantial portfolio of owned assets and businesses across real estate, hospitality, retail, technology, energy and architecture & consultancy. As owner and shareholder, the Group may also invest in technology and fintech ventures alongside its other sectors.

Our capital

Pride Holding invests solely its own shareholders' capital. We do not manage, solicit or accept funds from the public or third-party investors, and we do not offer investment, fund management, brokerage or advisory services.

  • Established 1987Building since 1987
  • Presence in 43 countriesAcross five continents
  • Diversified across six sectorsReal estate to energy
  • Headquartered in DubaiUnited Arab Emirates

"Over the years, we have built long-standing relationships with respected individuals, companies and institutions in the UAE and around the world. These relationships have endured through every economic cycle."

Mr Aboobacker Mohammed Ali, Founder and Chief Executive Officer, Pride Holding Mr Aboobacker Mohammed Ali Founder and Chief Executive Officer

Our Philosophy

Innovation, a customer-first approach and high ethical standards are central to how we work. These principles guide every Group company as we grow and compete in a changing business environment.

Professionals in a modern office overlooking the city

What Defines Us

We are well placed to continue our growth in a changing business landscape. Our strengths include:

  1. Our heritage: a commitment since 1987, under the leadership of H.E. Shaikha Moaza Obaid Suhail Al Maktoum.
  2. International reach: a presence in 43 countries across five continents, with regional headquarters in Europe, North America, Latin America and Asia.
  3. A diversified, owned portfolio: spanning real estate, hospitality, retail, technology, energy and architecture & consultancy.
  4. Continuous innovation: to stay competitive and create lasting value.
  5. Responsible growth: balancing commercial success with a positive contribution to society.

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